3 Benefits Of Web Analytics – Web analytics is the process of measuring site statistics and analyzing traffic behavior.
Here are there of the main benefits of web analytics. It is typical for any business to do some data analysis.
Data analysis is used to determine sales, profit, loss rate, and market interest. However, in terms of establishing a strong e-presence for your website.
There is one tool that you could use in order to collect the necessary data that you would need to promote your site.
Web analytics has been gaining steady popularity among websites, blogs, and portals. It is used to analyze market trends and to identify website users or visitors.
It is also used to determine the behavior of website users. It is a great tool to determine your latest website trends and your visitors’ or users’ preferences in terms of site features.
Here Are The Benefits Of Web Analytics
1. Helps monitor your visitors and users
With web analytics, you would know how long your visitor stayed on your website, who they are and where they came from.
And you will be able to know their clickstreams, the keywords they used, and how they came to be on your website (referrer pages, search engines, etc).
You would be able to determine how many times a user or a visitor returned to your website and which pages were given preference.
In fact, a web analytics tool would tell you your website usage down to the last specifics. It would tell you about your visitor’s nationality and language.
It can even pinpoint the city of origin. And of course, it will tell you the IP addresses and the host used for access.
Further analysis would reveal if your visitors were there to actually check out your site or if they were mere strays.
Most certainly, you will know how many visitors you get daily.
2. Can help you optimize your website
Once you have carefully studied the actions of your visitors or web users, you would be able to act accordingly in order to optimize your website.
You would also have an idea about the things that need changing and the aspects of your website that may appeal more to your market.
You would know which pages are most viewed and which are basically ignored. And you would be able to adjust certain aspects of your website that need improvement or adjustments.
And You could then fix any technical problems; or you could also improve, streamline or reshape site navigation to better assist your site users or visitors.
3. It can help you formulate a sales and e-marketing plan
Web analytics will be able to assist you in preparing an e-marketing plan and course of action.
This will be more effective because your plan would be based on actual facts and not mere probabilities.
You would be able to really know what your market wants. By tracking the items which were highly viewed, you would learn which products received the highest response.
3 Benefits Of Web Analytics – If You would also be able to enhance other programs that you have already employed like pay-per-click or PPC advertising.
And You would be able to get more clients, as well as monitor and keep your clients interested.
Read also: 3 Benefits of PPC advertising